If you are interested in promotional tie-ins there are three things you should know about Westcott Marketing:

1)  Westcott conducts Entertainment Property Reviews for major brands.

There are three parts to this process:

1. Trade Show Attendance:
• E3
• Licensing Show
• Toy Fair
• LA Office Road Show
• Star Power
• International Trade Shows
• and Others
2. Correspondence and Meetings with Entertainment companies:
• Theatrical
• Home Video
• Television – Network and Cable
• Music
• Toy
• Other

Senior contacts at all of the major companies are in the Westcott database, so contacting them for information is ongoing and efficient.

3. Media Review:
• Trades
• Entertainment Press
• General Press
• Internet
• Newsletters

A package to meet the client’s customized needs is developed. Reviews are conducted quarterly or on a project basis. A comprehensive, professional presentation of findings is presented.

Once a property is identified as a potential tie-in prospect, Westcott can also handle the negotiation and development side of the relationship with the entertainment company.

With over 20 years of experience in entertainment, promotion and brand management, Westcott can put together the entertainment based promotion that meets your objectives and budget.

2)  Westcott puts together successful tie-in promotions in North America and represents a number of entertainment properties, toy brands, consumer electronics companies and major retailers.

Our proprietary data base has 3,000 contacts in every major category:

• Promotional Agencies - 600 contacts
• Alcoholic Beverages - 73 contacts
• Automotive and Vehicle Companies - 67 contacts
• Electronics and Technology - 109 contacts
• Fashion, Sportswear and Sporting Goods - 239 contacts
• Lifestyle Companies - 620 contacts
• Internet Based Companies - 70 contacts
• Pre-School Brands - 195 contacts
• Packaged Goods, QSR and Beverage (non-alcohol) Companies - 520 contacts
• Sports Franchises and Leagues - 81 contacts
• Theme Parks and Other Venues - 38 contacts
• Travel Related - 227 contacts

Westcott has the experience having put together over 100 tie-in promotions in the past ten years with just about every leading brand in America!

We can do the same for you through a broad based, dedicated effort or smaller, targeted initiative.

3)  Promotional Network in Europe:

Westcott has put together a network of contacts with the leading companies and brands in Europe.

We have the promotional contacts and a sales team in place that can localize materials, speak the local languages and knows the business cultures. Westcott has representatives located in London, Berlin, Paris and Lucca, Italy.

Market coverage includes:

• The United Kingdom
• Germany
• France
• Italy
• Scandinavian Countries (Denmark, Norway, Sweden, Finland)
• Benelux Countries (The Netherlands, Belgium, Luxemburg)
• Spain
• Greece
• and others

North American clients now have the opportunity to expand their promotional efforts into Europe.

Westcott is your comprehensive, tie-in promotion resource!